If you are searching to bring out these query’s answers then be glad now! Because you are now on the right track. In this article, I will simply elaborate each and every aspect of SEO.
I’m assuring you that if you read the whole article consciously then you will surely have at least basic vivid knowledge about SEO.
You will be amazed to know that the demand of a SEO expert is sky-scraping. Even the smallest tasks related to SEO payoff with a huge sum of money. Do you know the facts behind it?
It’s mainly because learning SEO is not that easy that can be learnt by everybody. It’s not a thing to do by physical strength. Rather you have to have technical knowledge and this technical knowledge’s skill will define you how much expert you will become in SEO.
So, before diving into description you must acquire a vivid idea of what SEO means.
What is SEO?
As like others you may have already known the abbreviation of SEO- Search Engine Optimization. The interpretation of this term is to optimize your content for search engines. Now you may find this term so tough to get but it’s actually not! I’m here as your assistant to clarify the actual meaning of SEO.
Suppose you have your own website for online shopping and you sell mobile phones there. When one searches in Google as typing – ‘mobile’ then you want to show your website in the first place. It’s because as a reader one must enter into the websites which are shown prior above all others. Now a question arises- how can you show your website in the first place?
This is the fundamental task of SEO which is to show the website in the first place. There are numerous websites available in Google but many of them failed in explaining to Google what their website is really about. Google will not provide you ‘Top Rank’ as long as you will be unable to explain about your website’s main theme to Google.
The only way to make it properly understandable to Google is done through SEO. When you will be able to optimize your website in a proper manner then Google will surely show your website first as the search result.
I hope you have already got the origin of SEO after reading the above lines.
Now we will get to know –
i) Why must you know about SEO? and
ii) How can you be benefited through learning SEO?
What are the Fundamental Topics of SEO?
Humans have some fixed fundamental rights to live. Similarly, there are some fundamental things to know for becoming an expert in SEO. Without knowing those things you will not be able to compete with others.
Now some fundamental topics will be mentioned below.
1. Competitor analysis
To become an expert in SEO you have to provide first priority in competitor analysis. You won’t be able to improve your website as long as you don’t be able to analyze your competitor. First of all, you have to know who your competitor is and to whom you have to compete with? Now concentrate a bit more.
Suppose, you have published a content named ‘online income’ on your website. After a few days you noticed that Google is showing your published content on the Second page. That’s the root part to look at!
From the top website to your current website on Google, all the websites are your competitor. Now just think and dig out the points for which they are staying above you. Go through their websites and do analysis of what are the lacks in your website so that Google is showing your website on the second page. Below are some specific points given to do analysis at your competitor’s websites –
- Content Quality & Content Strategy
- Content Gap
- Competitor’s Organic Keywords and Feature Snippets
- Content Quantity
- LSI Keyword
- Focus Keyword
- Find Broken Page
After analyzing the domains you will get to know which further things to do in your content optimization.
Suppose, the quantity of your content is 5,000 words. But the quantity of content is 7,000 words which are the top websites of Google.
Can you glimpse now what you have to do?
Yes, all you have to do is add more words to make your content understandable to Google so that your website will be available on the top places.
Similarly, you have to analyze your competitor’s Backlink, Keyword, DA/PA for improving your content or blog.
2. keyword Research
one of the toughest and crucial tasks for doing SEO is keyword research. While researching keyword you have to figure out some measurement tool, such as –
- Keyword Search Volume
- Keyword Difficulty (KD)
- keyword Quantity
- KGR Keyword
- LSI Keyword
You have to choose a keyword according to its search value. Although your content is highly SEO optimized, if you choose a keyword which is not searched by anyone then your ultimate outcome will be zero. There will remain no value of your highly optimized SEO due to not choosing the keyword based on the search value.
Another measurement tool is ‘ Keyword Difficulty’. Though your chosen keyword’s search value is top rated, the keyword is already taken by the top ranked websites. In this case you have to work critically to reach the first page of Google.
When you will be able to learn about keyword research, regarding this you will get two strategies which will assist you a bit more for doing keyword research. Those are LSI Keyword and KGR Keyword.
- KGR Keyword – These types of keywords search value is relatively lower but the difficulty is zero. It’s because those key words are underutilized by Google. Hence, this is one of the well-known strategies for competing with the top ranked websites.
- LSI Keyword – Those Key words are closely related to the main keyword. Actually they are presented as such so that Google can see those semantically related to the main key words.
DON’T RUSH! You will be able to learn those strategies after the end of the beginning stage. Just be on track, do practice and you will see that automatically you will acquire those strategies.
- The most powerful strategy for doing SEO is link building. Nowadays, mass people think it’s no longer useful anymore.
It’s true that some of the sectors are no longer available but due to this if one cut down the whole Backlink strategy then he will never be able to do SEO properly.
While doing Backlink there will appear some common things. Such as –
- Anchor Text
- Blog Comment
- Forum Posting
- Guest Posting
- Profile Backlink
- Social Bookmarking
- Web 2.0
- Social SEO etc
One of the most significant things to keep in mind is that the process of taking Backlink must be seen as natural. You have to do it in such a manner so Google can’t pay heed that you do link building for your website by paying money or arranging artificially.
Another significant thing to look at is the website you are taking Backlink from must be highly authorized. In addition, the less spam score will be for the website you are taking Backlink the more beneficial it will be for you.
4. Visitor Analysis
Have you ever noticed the purpose of making a website or the purpose of doing SEO for the website?
These will be fruitful if the visitors are viewing your websites. So you must do analysis of your visitors. Some of these are –
- Find Search Engine
- Detect Keyword
- Visitor Bounce Rate
- Visitor Time Spend
First of all, you have to notice by which search engine or keyword your visitors are coming for.
Afterward, how long they are looking at your content that means the duration of the visitors staying in your website.
If you want to make websites and want to hold success for a long period of time then there’s no way to skip visitor analysis.
Why must you do SEO?
In short, you must do SEO to increase the viewer of visitors to your website. Visitors make your website fruitful through visiting.
Nowadays if you do a Google search for a topic then you will find thousands of websites available. Suppose, you are working on a website on a topic and then you can actually see lots of website’s availability.
But among all the websites Google shows some of the websites in the first page as well as the second and third page.
Here comes the question on which basis or why Google shows those websites in the first place or in the lower places.
The main fact is optimization. Tons of people can work on the same topic but not everyone can make it understandable to search engines such as Google.
These search engines don’t show your website in the first row as long as you wouldn’t be able to make it understandable to Google. Additionally, if your website won’t be find in the first row of search result then ultimately there will be no visitors.
Mostly, visitors are highly seen in the top ranked websites as Google shows. So, it’s clear that to increase the visitors your website must be in the top page of Google.
You have already known that to be the top ranked website you must do optimization of search engines. Anyone can make a website about a topic but not everyone can make it understandable to Google and that’s how to do it through optimization.
Now have a look at different sites. The demand of E-commerce is increasing a lot day by day. So, why you not also think about it?
After making a E-commerce website at first you have to optimize search engine for increasing the visitors. Again, you have to make it understandable to search engines what your website is about and which visitors you are targeting.
After coming this far by reading the whole texts, aren’t you now perplexed about the term ‘Search Engine’.?
So, a concise view of Search Engine will be elaborated below –
What is a Search Engine?
Have you ever noticed what is Google? Google is a kind of search engine and if you think that Google is the only search engine then I have to show sympathy for them. Because there are dozens of more search engines available. Such as –
There are some more search engines available. But according to usefulness and characteristics Google is all in all. So we will provide the best priority to Google.
Every search engine has an individual algorithm. If you can understand at least one of the algorithms then you will surely get all the other algorithms as well.
The main game a SEO expert should play is to play with search engines. A SEO expert must focus on understanding search engines. First of all, you have to learn which algorithms are followed by which search engine. But prior to that you must learn about how search engines work.
How does a search engine work?
We all know that Google shows us information about what we search. But to be an expert in SEO you must think about it a bit differently. You have to gain more knowledge about it, how a search engine works. Think as it’s a prerequisite for becoming an expert in SEO.
When can you certify yourself as an SEO expert? At that time when you can understand how SEO works. But it’s not an easy thing to understand smoothly.
Tons of people search through Google at the same time even about the same topic. Haven’t you ever wondered how it shows the same search result at the same time to everyone without any rush?
If this process is done by the workers then there needs millions of workers to work on the search result which is quite impossible.
Actually the whole process is done through several robots.
First of all, you have to keep in mind that what Google shows based on our search is auto generated. That means we create robots through programming and the robot actually shows us the information according to our searches.
Don’t you find it interesting that how can a robot do this task so accurately and properly?
Only three things are available on the robots of search engines. These are –
These three are compared as the heart of search engines. You have already got that how much importance they bear. So let’s get some basic knowledge about them.
- Indexer – When crawler gets the basis of your website then it sends your website’s contents and other information to the indexer. Indexer’s task is to save all that information to its database which is provided by the crawler.
- Crawler – In a word, crawler is like an observer. After making a new website, you optimize your website for search engines and then the crawler will come to observe what is the basis of your website, whose are your targeted visitors etc. Meanwhile, this process is known as crawling.
- Spider – Spider does the most significant task of a search engine. When we type something for searching about a particular topic, that very time spider finds out all the information according to that particular topic from the indexer. Then one can see his searched information which shows as a search result.
Just keep one thing in mind that when you do SEO, your goal is to make your website understandable to the crawler. You should expose the Crystal clear idea in your website’s content.
You have already acquired a lot about SEO, so why not gather some more knowledge about the methods of SEO’s tasks.
How does SEO work?
You want to learn how to do SEO but if you don’t know how does it works than you can’t move forward. It’s because if you want to learn a particular topic then it’s compulsory to know about its operation. Otherwise your basics won’t be that strong enough.
Suppose you have published a content named ‘online income’ on your website. It doesn’t mean that after publishing this content to your website Google will show your website in the first place of search result. To acquire the first place you have to do SEO properly. That means you have to present a vivid look about what your content is actually about.
Furthermore, it doesn’t mean that after doing SEO of your content Google will provide your website the top rank. This SEO will send only a positive vibe to search engines.
The main purpose of doing SEO is to make it understandable to search engines that you have such significant information which is necessary to let visitors know.
Think as your published website is being shown in the second page of Google. Now you have to set a target that your website should be placed in the first page of Google. This is only possible through optimizing search engines.
If your website is being shown in the second page it means that the crawler understood at least a bit what your website is about. To make it completely understandable to the crawler you have to update your content more through doing SEO and you have to update it by applying numerous strategies.
The more you apply strategies the more your content will be updated and SEO will be perfectly done. Consequently your website will rank the top place of Google.
Suppose optimization is done perfectly. Now when someone searches about online income, the spider of Google will search it in its data center that relates to the search topic is there any website saved in the index or not.
Now think about crawlers. If the crawler understands that your website is actually about online income then the spider will surely show your website in the first place of the search result.
Remember! If you aren’t patient enough and don’t have deep passion for doing SEO, then the outcome of doing SEO will disappoint you as well. Because it’s easy to understand but you have to practice a lot to be an expert of SEO. The outcome will increase slowly but gradually. So, have this mindset before entering the world of SEO.
What are the sorts of SEO?
There’s a conflict between the sorts of SEO. According to some experts it’s divided into 4 parts and some others say that in 2 parts. But what seems the most appropriate to me is that SEO has 3 parts. As for –
- Black hat SEO
- Gray hat SEO
- White hat SEO
Haven’t you already smelt something known from the terms black hat, gray hat and white hat? We will come to that gradually.
Foremost, why do we do SEO? Of course, to increase the number of visitors. And it’s usually done through these 3 sorts of SEO.
Black Hat SEO
When you maintain an illegal way to increase the number of visitors that’s known as Black Hat SEO. You will be amazed by knowing that you can increase a huge group of visitors through doing this Black Hat SEO. To do this you have to focus on –
- Keyword staffing
- Tons of Backlink
- Clickbait title
Now think that if you can increase the numbers of visitors in this Black Hat SEO then what are the other 2’s necessity?
The entire strategies for doing Black Hat SEO are mainly focused on wrong representation to Google. When you can detect that by following which algorithm Google actually works then you can convince artificially. It’s basically like convincing forcefully to search engines so that it shows your website as top ranked.
Prior to doing that Black Hat SEO, remember that it’s only possible as for temporarily. It’s true that you can increase visitors but Google will surely detect it one day that you actually tried illegally to be the top ranked.
Once after recognizing by Google that you actually illegally attempt to be top ranked then your game is over.
Your website will be penalized forever through the search algorithms. Your website will no longer be available in Google let alone in the first page.
Gray Hat SEO
This is the middle point between of Black Hat and White Hat SEO. Most of the bloggers or SEO experts prefer this strategy. You have to do it technically and it’s obviously risky.
You may have a query – is it legal or not?
The answer is actually relative. If you can certify from a search engine then it’s safe but if you get caught then it’s all over.
I will elaborate this a bit clearly. If you want to become an entrepreneur then you must take risks because there’s no assurity that you will surely be able to be profitable. The profit depends on several issues. Similarly, in this Gray Hat SEO you have to be tricky and a risk taker. You will be successful if Google won’t detect it as illegal and vice versa to the legal one. All you need to be is technical and tricky.
White Hat SEO
Among all other strategies this one is the safest and legal. If you will be able to get all the aspects of White Hat SEO then you will surely become a SEO expert. As it’s the valid way for doing SEO so I will illustrate it now.
How to do SEO for Website?
SEO experts mainly do it in 2 ways. As for –
- Organic SEO
- Paid SEO
You can get your desired viewers by following these 2 paths. Let’s learn about those.
The primary knowledge you have to acquire is that you have to invest vast amounts of money for doing Paid SEO. Before jumping to it, let’s learn how it is done.
If you want to do Paid SEO through Google then first of all you have to provide your targeted keyword to Google.
Afterward, Google will let you know how much money you should pay for doing the SEO.
Lastly, after completion of payment your campaign will begin. When someone will search by your targeted keyword your website will show in the first page of Google.
When without any payment by maintaining techniques and tricks you will increase the viewers list then it’s known as Organic SEO. By maintaining only a 3 term level you can increase viewers to your website free of cost. These are –
- On Page SEO
- Off Page SEO
- Technical SEO
Now I will concisely elaborate those three term levels.
1. On Page SEO
When you will do SEO from inside your website that is known as On Page SEO. You have to know some specific terms before doing On Page SEO. These are –
- Title & Meta description optimization
- SEO-friendly URLs (permalink)
- Heading & Sub Heading Tags optimization
- SEO Friendly Content
- Write a good Introduction
- Proper Keyword research and proper placement
- LSI keywords in your content
- Featured Snippet Optimization
- Long Tail Keyword
- use HTTPS for security (SSL)
- Long form content
- Social sharing option
- Page speed optimization (page loading speed within 3 sec)
- Responsive design for both desktop and mobile
- Necessary image optimization
- Place relevant internal links in your post
- Place proper outbound links
- Good User Experience (UX)
Earlier part of this content has already been expressed about the crawler. You have to make it understandable to the crawler that what is your actual topic. And the term On Page SEO makes it easier to the crawler.
When a crawler of a search engine comes to your website for crawling, at first it will focus on the title, meta tag and the description of your website.
After that, it will focus on the keywords your website is written about. Gradually it focuses on the optimization of your content and the quantity of your content.
Lastly, after finishing crawling your data will be indexed to the search engine through the indexer.
Hence, you have to provide much Significance to On Page SEO when you are at the beginning stage of SEO.
2. Off Page SEO
When you do optimization from outside of your website, this term is known as Off Page SEO.
You will be surprised to know that you can vastly attain popularity through this Off-page SEO. You have already known from the previous parts of this content that how much importance DA and PA varies for the ranking of a website.
If you can do Off-page SEO accurately then automatically DA and PA of your website will be increased.
So, let’s focus on the terms of Off-page SEO.
- Valuable Backlink (link Building)
- Guest Post on third-party niche relavant site
- Local SEO
- Social Authority
- Directory Submission
- Content Marketing
- Question & Answer Site like Quora
- Social Media Marketing
Some vital intentions are there for doing Off-page SEO. Those intentions are –
Increasement of the ranking of domain
Provision of ranking to content keyword
Increasement of DA and PA of a domain.
Search engines will provide you the desired ranking when the authority of the domain increases. Now get some idea about when the authority of the domain increases.
First of all, you have to know what DA and PA are. DA stands for ‘Domain Authority’. Every domain has its fixed score. Suppose, your new domain’s score will be 0-1% out of 100%. When you do Off-page SEO of your domain then this score will gradually increase.
On the other hand, PA means ‘Page Authority ‘. When you do Off-page SEO for your website page and content the score of PA will also increase similarly as DA.
Now dive into the deep a bit more. Why will your DA and PA increase?
It’s basically because of Backlink and Social sharing. The main task of Backlink is to link your website through another website. Meanwhile, numerous websites will share your website’s link to their websites. It’s kind of recommending your website through other websites. This term sends a positive signal to search engines.
It’s because when numerous websites recommend your website then the crawler of search engines will generate as something significant must have there in your website so that those websites share your website’s link. Lastly, search engines gradually start to provide you rankings.
Ranking is not a matter of that after doing On-page SEO and Off-page SEO, Google will provide you the desired rank. There remains one hidden technique which is known as ‘Technical SEO’ .
Mass people elaborate SEO with only On-page and Off-page SEO. But after reading the below things about Technical SEO you will certify to yourself that it isn’t avoidable or it is not less significant.
Some key features of Technical SEO-
- Sitemap & Robots.txt file upload
- Crawler error fixing
- Duplicate content
- 301 redirects
- URL structure
- SSL certificate
- Website structure & Design
- Page Loading speed
- Mobile Usability
Suppose a keyword of your website is top ranked by Google. That means when viewers search through that keyword your website will show at first. Usually viewers will click your website but if it takes 30 seconds to open or keep loading then how can you expect that viewers will continue to view your website.
Even as a viewer you don’t also have that time or patience to wait. So, viewers will move to other websites. When it will be repetitive then Google will predict as your website may be useless or empty or don’t have that significant information. Afterward, gradually Google will start lowering your rank.
This speediness and some other issues as mentioned above in the bullet point are fixed through Technical SEO.
What are the tools of SEO?
During doing SEO you have to do some numerous tasks. And if you try to do it manually then it’s really so time consuming. Even a task may take 1 day for completing manually which may take only 1 minute to complete though tools.
You will get 2 tools available online for doing SEO. Such as –
- Paid Tools
- Free Tools
You will find lots of tools available online which are free of cost. But
You can also use paid tools if you have the ability.
Some of the Paid Tools –
- Yoast SEO
There are some payment methods also available. You can either pay monthly or you can pay on a yearly basis. The beginner can use these tools in the ‘Groupby’ process.
Can You make money with SEO services?
Absolutely yes! There are tons of people available who already earned a vast amount of money by doing SEO. You can even see their demand if you go through the marketplace.
If you will become a SEO expert then you can earn money through the 3 below mentioned steps.
Income from website/blog : If you learn to do SEO then you can create a blog. Afterward, you can earn from Google adsense or from relevant ad networks through publishing numerous contents.
Furthermore, the demand for E-commerce is increasing day by day. In this sense, you can also make a website of Product Selling and can be able to earn a lot of money through selling those products.
Income through Freelancing : Popularity of websites is increasing rapidly with passing time. There are new websites available everyday. But the fact is that those who create websites, many of them actually can’t do SEO properly. Some of them don’t have enough time for doing SEO.
And by coming this far through reading this content you have already known that it’s quite impossible for a website to be in the top rank if it doesn’t have proper SEO. So, you can do SEO for those websites and can earn money simply.
Income through selling course : There are lots of beginners available who are searching for a paid course to learn. You can target those beginners and sell your course to them.
By following this way you can easily earn lots of money.
How Long Does It Take To Learn SEO?
The answer to this question varies from person to person. Because the capacity to learn at a time is not the same for everyone. But I can assist you through providing a guideline. You have to take 30 days only for this.
In between 30 days, each day you must see 2 blogs and videos related to SEO. After that, start practicing as much as you can which you acquire in the last 30 days. When you start practicing you can automatically acquire lots of techniques. For doing practices you have to take 3 month. This will assist you mostly to become an expert in SEO.
One thing to keep in mind is you won’t be benefitted forever from the acquired techniques during practices. It’s because algorithms change continuously. You have to be patient and keep updating.
To describe the whole SEO within a content or video is not possible. SEO is like an ocean. The more you will dive into deep the more you will discover new things.
Nonetheless, I tried mostly to represent the basic knowledge of SEO. If you read this whole article that’s also another positive sign that you have patience and you are passionate enough to be an expert of SEO. Because reading is a well known process of learning. You are already one step forward!
Leave a Reply