If you own a business or are an entrepreneur, you know very well how important it is to get leads from your targeted audience.
In most of the cases that are seen, we invest a lot of money to collect the targeted audience lead behind the digital marketer, influencer and YouTubers.
But what if we could collect the lead of the target audience without any investment.
Isn’t that interesting?
Yes, today we are going to be familiar with an innovative way of marketing that is called a viral giveaway marketing.
Viral giveaway is a kind of contest that encourages people to participate for a chance of winning a gift, where the winner is selected at random from a pool of participants.
These giveaways will save you from spending a lot of money on influencers, marketers, or freelancers for buying leads and promoting brands.
Assume you organize a viral contest and prize-giving options on social media regarding your company, most people will be drawn to it and participate that is normal.
And, in order to participate in these contests, the audience have to sign up, which we can simply collect through these viral giveaways.
So now the question is how you will run the viral giveways on social media.
No worries. Today I am going to introduce you to one such a fantastic viral giveaways tool named kingsumo.
So, hopefully, once you get familiar with Kingsumo giveaway, you will forget about paying freelancer marketers and influencer
Let’s examine exactly what is Kingsumo, its useful features and its other amazing capabilities.
What is KingSumo?
KingSumo is a free web app for running viral giveaways and sharing the giveaway on different social media platforms for collecting targeted leads.
For growing a targeted and engaged audience base for your blog, website or business, these viral giveaways will collect leads automatically when you will share them.
When people will join your giveaways, the emails of your giveaway’s entrants KingSumo will collect automatically.
KingSumo provides the winner and prize-giving options for the contestants in the giveaway for attracting and engaging the audience.
These viral giveaways will promote your brand and create a permanent audience base in a short time.
How To Run a Viral Giveaways With KingSumo
Step 1: Create New Giveaway
When you enter the KingSumo dashboard, you will get the option, “New Giveaway” at the top of the sidebar. Like this,
After clicking on this, you will see a new page for providing a description, and information about your giveaway.
Now it is time to fulfill the information form.
Step 2: Provide Giveaway Information
In the information form, you need to mention the title, description, starting time, end time, the number of winners, award proving time with proper time zone, your website URL, etc information.
After this, you have to also mention the prize value, and prize name and upload a cover image of your prize, Like this
You can offer prepaid Visa cards, digital products, gift cards, cash, and more as prizes for your participants.
After providing this information, you have to share this giveaway on different social media platforms or on other sites.
Step 3: Share Your Giveaway Through Different Platforms
You will be able to share your giveaway on 6 different social media platforms like Facebook, Twitter, LinkedIn, Pinterest, messenger, and email.
Now, add bonus entries for additional chances to win.
Step 4: Add Bonus Entries
KingSumo will allow you to add bonus social follow actions.
And these bonus entries are,
- Facebook like
- Instagram follow
- Twitter follow
- YouTube Subscribe
- Podcast subscribe
- Click a Link
- Watch a YouTube Video
- Daily Entry.
At last, you have to publish your giveaway.
Step 5: Publish Your Giveaway with KingSumo
You will get some ways for publishing your giveaway. Like, you can publish through,
- Sending message
- Via email
- Copy the link and share
And KingSumo also allows embedding your giveaway with your website.
Just copy the embed code and paste it onto your website’s landing page.
Now you are all set and your giveaway will be published.
Key Features Of KingSumo
Unlimited Giveaways Creation:
You will be able to create unlimited giveaways using the giveaway builder from the KingSumo dashboard, within a few minutes.
You can mention the title, description, start time, end time, awards, winner, and so on detailed information about your giveaways for your audiences.
As well as the prize name, prize value, and prize image you can show for attracting and making your giveaway viral.
After this, you need to promote this giveaway via social media platforms, email, or embedded with your website.
Giveaway Entering via Email:
This platform is integrated with various email marketing platforms like ConverKit, SendFox, Mailchimp, etc for entering your giveaway via email so smoothly.
KingSumo is also integrated with Zapier so that you can send email data to other email marketing platforms.
Own Logo Uploading:
KingSumo allows uploading your logo.
When you share your giveaway link to social media, then along with the images and descriptions of your giveaway, it will show your logo also.
And by this process, your brand will be promoted and the audience will trust your brand.
Embed Your Giveaways On Any Website:
As well as WordPress, Squarespace, and more tools, you will be able to embed your giveaways on any website.
KingSumo also allows embedding a widget to promote the giveaway or the full giveaway unit on any site.
Just copy the embed code and paste it onto your website.
Embed Full Giveway Widget
Embed Giveway as a Badge
Different Types of CTA setting:
KingSumo allows different types of social or traffic CTA for your giveaways.
Using a clear and engaging call to action in your campaign, you can boost your website visits, social presence, views of your videos, conversion rate, engagement rate, and so on outside of the giveaway.
Giveaway Scheduling and Automatic Reminders:
When you will set up a giveaway, you can schedule the exact date and time for your giveaways for starting and ending.
When you won’t be able to manage the giveaways for your time management problems or other issues, this scheduling process will help you most to maintain the giveaway properly.
And the automatic reminders feature is one of the most beneficial features of KingSumo.
If the offer is just 24 hours away from ending, this automatic reminder will remind your followers and interested people about that.
Picking Random Winners Automatically:
One important thing about KingSumo is that this platform supports only the random selecting system of winners.
When the Giveaway will finish, you have to click on the “Ready to Award” button in KingSumo’s dashboard for selecting the desired person/persons.
Then the system will randomly pick a lucky winner.
You won’t get the functionalities like cash rewards, coupon codes, point programs, etc.
KingSumo allows displaying winners inside the giveaway app.
This web app platform doesn’t automatically email the winner.
So you will have complete control over this process; how and when you will send an email to the winner.
After the end of your giveaway, you have to notify the winner. And then send an email to everyone who entered letting them know a winner was chosen. Then offer them a discount on your product/service as thanks for entering.
Publish and Export Your Giveaway:
KingSumo provides so many platforms for publishing and sharing your giveaway online for marketing purposes. You can promote via these ways,
- Sharing on Facebook
- Message sending
- Send via email
- Copy the Link
- Promote Giveaways on your website
You can export your giveaway entrants into a CSV file when you will enter a KingSumo giveaway using the web app.
After exporting this file, you can obtain the emails of my giveaway’s entrants.
This process can be also a good way to gather all your leads in one place for further use/ building an email campaign.
Built-in fraud prevention and advanced spam methods:
To reduce bots and fraudulent entries to your giveaway, KingSumo will provide you with a pre-built and powerful spam method along with a fraud prevention method.
Because there are so many activities occurring randomly online related to spam and fraud issues.
Translation options for translating the giveaway page:
KingSumo allows translating your giveaway page using translation options. It will translate your every content
So, no need to be hesitant if you aren’t a native English user.
KingSumo is integrated with
- MailerLite Classic
- Google Sheets and so many email marketing and newsletter tools for collecting more leads and building campaigns.
And other integrations are,
- “ManyChat” for Social Media Marketing
- “Omnisend” for Marketing Automation
- “Facebook Conversion” for Ads and Conversion
- “Shopify” for Ecommerce
“Google Analytics” for ads and conversion
Besides, Zapier integrations will help you to connect KingSumo with thousands of the most popular apps, so that you can automate your work more smoothly.
Why Should You Use KingSumo?
- For growing a permanent and targeted audience-base and getting more leads quickly , KingSumo can be your lead collecting tool.
- If you are an entrepreneur and small businessman, you will need to generate tons of new leads for promoting and selling your products. Through viral giveaways of KingSumo, it will be easy for you to generate new leads soon.
- For collecting leads, you won’t have to spend a huge amount of money or depend on the Facebook Ads, Instagram influencers, and other marketing channels, you yourself can be able to generate leads effectively.
- For promoting your brand/product soon, these giveaways will help you most in creating brand awareness and trust.
One thing you’ll be happy to know about Kingsumo is that it is the original product of Apsumo and it offers a very reasonable price. So, you can get this fantastic tool for just $49 for the rest of your life. thats is really a crazy deal
So, what else is on your mind? Now is the chance to take full advantage of the Lifetime Deal.
You will get access to a huge number of features in this plan like, giveaway creation, sharing, integrations(WordPress, Squarespace, and more), bonus giveaways, and so on features for your lifetime.
The lifetime deal of Kingsumo will also provide you with WordPress, Squarespace, SendFox, Mailchimp, ConvertKit, and Zapier integrations along with a variety of amazing features
Is KingSumo Worth It?
If you want to buy targeted leads from marketers or freelancers , you have to spend a lot of money to buy those leads.
Moreover, there is no surety that all these leads will be fruitful for promoting your product/business.
But the giveaway process of KingSumo provides a big opportunity for gathering the genuine targeted leads for growing an audience-base permanently.
Moreover, this giveaway system will make a great awareness about your brand so early.
By spending only $49 for this platform, you will undoubtedly be able to earn a vast income within an expected time.
So, there is no need to spend money for buying leads from outside, after using KingSumo.
Pros and Cons of KingSumo
- Translation options for translating the giveaway page
- Giveaway scheduling and automatic reminders
- Availability of WordPress Plugin
- So many options and platforms for promoting giveaway
- The facility of offering discounts on products/services to the attendees
- Simple and clean interface
- Ready-to-launch giveaway in a few minutes
- The ability to have ongoing contests and one-off contests
- So many integrations including Zapier
- The translation feature needs to develop more for translating every sentence of the page/mailing templates and the sharing part.
- No way to see which emails have been sent out
After spending so much time reading this article, you may have discovered how effective viral giveaway marketing to acquire leads from a targeted audience.
And you’ve probably realized that in order to operate this kind of viral marketing on social media, you’ll need to use an awesome giveaway tools.
Although there are lots of giveways tools available in market but I personally recommended you to go with Kingsumo because it has some excellent capabilities to promote your brand
The best thing about KingSumo giveaways that I like very much is each participant receives a unique link for the contest and is allowed to share the link with their friends on social media and boost their chances of winning.
And anyone who signs up using their link they will receive three bonus entries, increasing their chances of winning.
To win the contest, the participant will gradually become your sales team without even noticing it.
You will also be more than happy to know that kingsumo has released their new version 2.0 that allows you to create viral giveaways with an intuitive interface. Redesigned from the ground up, the new version of KingSumo will help you grow your email list and acquire more subscribers.
So, what are you thinking now? Are you still depending on YouTubers or freelancers to promote your brand?
Grab this fantastic tool from appsumo immediately and start promoting your brand in a unique way that will outperform all of your competition.
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